Paid Search

Google has a variety of automations and rules that can be easily set up to help make sure some campaign changes happen automatically.

Adjusting age targeting in Google Ads is a good method to help refine the audience you reach.

And All the Things You Should Audit Google Ads is one of the most effective marketing platforms. Period. Ads are shown to people at the moment they are searching for the products and services you offer. And to top it off, results are highly trackable. One thing that must be remembered is that paid search … Read more

One of the most overlooked features in Google Ads are labels. This is not a new feature to the platform. Quite the contrary, it’s been around for years. But with new features released, especially the new Ads platform update this year, old features can get overlooked.

Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.

One powerful feature of Google Ads is constant optimization. After all, isn’t that what a search analyst is paid to do? To make changes?

The search impression share is usually expressed as a percentage, which reveals how often your ads were shown, compared to how often they were eligible to show.

You don’t have to start from scratch! Sometimes cloning and tweaking a currently running campaign is so much faster.

Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.