Digital Search Audits: Know Where You Stand in Your Industry

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Paid Search

Detailed keyword research and audience identification, our paid search campaigns match the intent and needs of your audience.

Search Optimization

We are obsessive about the details of algorithm changes so your site ranks well.

Local Search

Local SEO is a version of standard SEO, but with distance, relevance, and prominence mixed in.

Display Campaigns

From building brand awareness to creating motivated responses, smart display ads engage audiences.

Video Optimization

Now that you’ve invested in great videos and video channels, let’s make sure they are found.

Agency Partnerships

We can provide a variety of digital services to your agency and augment your team when you need them.

Digital Audits

Assess your digital footprint against best practices, and your competitors.

Retargeting

Stay top of mind, even after visitors leave your site.

Keyword Research

The real purpose is to show you how to connect with your audience effectively.

Web Design

Smart, effective web sites are the basis of all your digital marketing efforts.

Social Media

Listen, learn, share and connect with audiences in a truly genuine way.

Content Marketing

Providing great quality content that is relevant, speaks to your audience.
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Musings at the intersection of marketing and technology, including search, AI, and all aspects of digital marketing.

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Digital Audits

The digital audit assesses your brand’s digital footprint and measures you against digital best practices in your industry, category, and key competitors. We score on vital criteria to provide a well-rounded, holistic view of your site’s performance and its reception by users, and how it performs in search.

Know Where You Stand in the Industry and with Your Competitors

Our audits are designed to assess current SEO health and value and identify opportunities for the future. An SEO audit should not only identify current bright spots and blinds spots, but should prepare your site for what is to come. Our audits are designed to be a critical assessment of SEO health, but with one eye toward the future.

Easy-to-Follow, Clear Advice

Our audits are a mixture of our own indexing spiders, machine-measured factors, and a search expert manually checking and reviewing information. This allows our experts to use their expertise to weight the data, with some consideration to current SEO and equal consideration to upcoming SEO advancements. All of this information is compiled into an easy-to-follow format, with clear priorities identified.

An Analysis of Competitors

Our audits include an assessment of several competitor sites, which allows us to uncover their SEO strategies. It reveals what strategies they may have in play (if any), and how they are approaching the future. That information—balanced with other factors regarding SEO value—guides us in our prioritization of upcoming tasks to help move your site ahead.

Pragmatic and Pioneering

Our experts make a determination on the level of search optimization being employed across the industry—and by competitors—to gain an understanding of the type of SEO campaigns (if any) each company may be following. Ranking algorithms change frequently. With dogged attention to the industry, we cast a critical eye on today with strong consideration for what’s to come.

Expert Analysis

The criteria assessed are a combination of machine measurements and manual expert analysis. While some items can be machine measured, it is human expert analysis—people with years of digital experience, across industries—that rounds out the report.

Audit reports are rich in data, and communicated in a way that is highly visual and easy to follow. The final report will contain the needed information above along with analysis and insights about how the information can be applied to help you get ahead.

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EnginePoint Marketing provides digital solutions and thinking that has been leveraged by Fortune 500 companies, and in retail, business-to-business, arts institutions and non-profits across the country.

Services

Paid Search

Search Optimization

Local Search

Display Campaigns

Video Optimization

Agency Partnerships

Digital Audits

Retargeting

Keyword Research

Web Design

Social Media

Content Marketing

Articles

Recent Articles

ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

SEO for 2023 Infographic: Five Things You Need to Prioritize This Year

The Marketing AI Revolution: Can Machine Learning Tools Become Your Magic Marketing Superpower?

Digital Audits

Know Where You Stand in the Industry and with Your Competitors

Easy-to-Follow, Clear Advice

An Analysis of Competitors

Pragmatic and Pioneering

Expert Analysis

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