Local SEO is a version of standard SEO, but with distance, relevance, and prominence mixed in. Google, Google Maps, Amazon Alexa, Siri, Apple Maps, Waze, Facebook, Bing, Yelp and so many others are all influenced by where in the world you call home. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network people use to find and engage with your business, getting to the top (where you’ll get noticed) requires providing accurate location data. What matters is that they discover accurate, complete, and compelling information at every turn. And it’s not just for brick-and-mortar stores anymore.