Content marketing and inbound marketing are synonymous, and have the same goal. We create engaging content that attracts people. This can take the form of web content, whitepapers, emails, blog entries, tweets, Facebook status updates, or any number of other things. EnginePoint Marketing constructs the strategy—and the content—that earns links, traffic, eyeballs, conversation, and engagement.
Content marketing is a long-term strategy that is all about providing great quality content that is relevant, speaks to your audience, and is done on a consistent basis. High quality content can then be shared across channels or just on one, with support from others.