People like to share, especially about the experiences they have (good and bad) and products they use (good and bad). It’s no wonder that as technology has progressed, people have found ways to use it to connect and become part of new circles. It’s introduced us to new people and connected us to communities we may not have found otherwise. Using these platforms, brands can listen, learn, share and connect with audiences in a truly genuine way. Thanks to social media, your brand can learn a lot more about itself, interact with people in a genuine ways, and even become a persuader.