There is a misconception when it comes to search, both with SEO and paid search: it’s impossible to compete with much larger competitors. Not only is it possible, I’ll tell you how.
How do you cut a paid search campaign to a smaller budget, yet make sure it’s still able to perform at a high level? Good question. We’ve got your back.
Ultimately we need to demonstrate to clients that paid search creates generates some sort of tangible benefit. But what if the paid search campaign is creating no conversion?