Keyword Research Archives - EnginePoint Marketing

Services

Services

Paid Search

Detailed keyword research and audience identification, our paid search campaigns match the intent and needs of your audience.

Search Optimization

We are obsessive about the details of algorithm changes so your site ranks well.

Local Search

Local SEO is a version of standard SEO, but with distance, relevance, and prominence mixed in.

Display Campaigns

From building brand awareness to creating motivated responses, smart display ads engage audiences.

Video Optimization

Now that you’ve invested in great videos and video channels, let’s make sure they are found.

Agency Partnerships

We can provide a variety of digital services to your agency and augment your team when you need them.

Digital Audits

Assess your digital footprint against best practices, and your competitors.

Retargeting

Stay top of mind, even after visitors leave your site.

Keyword Research

The real purpose is to show you how to connect with your audience effectively.

Web Design

Smart, effective web sites are the basis of all your digital marketing efforts.

Social Media

Listen, learn, share and connect with audiences in a truly genuine way.

Content Marketing

Providing great quality content that is relevant, speaks to your audience.
Work
Articles

Articles

Musings at the intersection of marketing and technology, including search, AI, and all aspects of digital marketing.

Go to Full Article List

Follow us on Medium.

Recent Articles

ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

It’s easy to picture that room full of monkeys on typewriters motif and conclude with that many people using ChatGPT,

SEO for 2023 Infographic: Five Things You Need to Prioritize This Year

[Infographic] SEO for 2023. The five things you need to prioritize this year to succeed with your SEO goals

The Marketing AI Revolution: Can Machine Learning Tools Become Your Magic Marketing Superpower?

Machine learning and AI is a rapidly evolving space. AI tools have worked their way into various marketing tools, such

Go to Full Article List
About
Careers
Contact

How to Complete a Keyword Gap Analysis and Why Its Important

December 29, 2022November 11, 2022 by Mark Scholl

A keyword gap analysis is vital to having a healthy marketing strategy. The information is provides can greatly influence your marketing strategy, and offer valuable insights into what your competitors are doing and what they think is important from a business perspective.

What to Do When Clients Give You The Wrong Keywords

March 15, 2023June 27, 2019 by Mark Scholl

Clients live inside their industry every day and are comfortable with the jargon. They can feel so comfortable with their industry-specific terms, they can assume that everyone must talk that way about their industry.

The Importance of Keyword Trends and How to Find Them

February 24, 2023May 29, 2018 by Mark Scholl

trend line

There is another important aspect of keyword use that doesn’t get enough attention, and it could be the unknown secret to how you use keywords. Many seem to undervalue the importance of when to use a keyword.

EnginePoint Marketing provides digital solutions and thinking that has been leveraged by Fortune 500 companies, and in retail, business-to-business, arts institutions and non-profits across the country.

Services

About

Industry Specfic