Mark Scholl

One powerful feature of Google Ads is constant optimization. After all, isn’t that what a search analyst is paid to do? To make changes?

The search impression share is usually expressed as a percentage, which reveals how often your ads were shown, compared to how often they were eligible to show.

You don’t have to start from scratch! Sometimes cloning and tweaking a currently running campaign is so much faster.

Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.

Ultimately we need to demonstrate to clients that paid search creates generates some sort of tangible benefit. But what if the paid search campaign is creating no conversion?