Mark Scholl 
Clients live inside their industry every day and are comfortable with the jargon. They can feel so comfortable with their industry-specific terms, they can assume that everyone must talk that way about their industry.
One powerful feature of Google Ads is constant optimization. After all, isn’t that what a search analyst is paid to do? To make changes?
The search impression share is usually expressed as a percentage, which reveals how often your ads were shown, compared to how often they were eligible to show.
You don’t have to start from scratch! Sometimes cloning and tweaking a currently running campaign is so much faster.
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
There is a little used function that an be used with Google AdWords called the countdown function. Whereas dynamic keyword insertion is reserved for headlines, the countdown function is reserved for the description field.
There is a misconception when it comes to search, both with SEO and paid search: it’s impossible to compete with much larger competitors. Not only is it possible, I’ll tell you how.
How do you cut a paid search campaign to a smaller budget, yet make sure it’s still able to perform at a high level? Good question. We’ve got your back.
Ultimately we need to demonstrate to clients that paid search creates generates some sort of tangible benefit. But what if the paid search campaign is creating no conversion?
There is another important aspect of keyword use that doesn’t get enough attention, and it could be the unknown secret to how you use keywords. Many seem to undervalue the importance of when to use a keyword.