Marketing for Education: Find Your Next Great Student

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Local SEO is a version of standard SEO, but with distance, relevance, and prominence mixed in.

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From building brand awareness to creating motivated responses, smart display ads engage audiences.

Video Optimization

Now that you’ve invested in great videos and video channels, let’s make sure they are found.

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We can provide a variety of digital services to your agency and augment your team when you need them.

Digital Audits

Assess your digital footprint against best practices, and your competitors.

Retargeting

Stay top of mind, even after visitors leave your site.

Keyword Research

The real purpose is to show you how to connect with your audience effectively.

Web Design

Smart, effective web sites are the basis of all your digital marketing efforts.

Social Media

Listen, learn, share and connect with audiences in a truly genuine way.

Content Marketing

Providing great quality content that is relevant, speaks to your audience.
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Marketing for Education

We believe that everyone deserves access to a great education, no matter where they are in their life journey. Digital marketing is one of the most important tools that schools and colleges can use to reach their next great student.

Inspire Learners by Connecting Your Benefits to their Goals to Increase Enrollment

Digital marketing is one of the most important tools that schools and colleges can use to reach their target audiences. We’ve worked with clients across the entire education spectrum, from early childhood education providers all the way up to colleges and universities. This has given us a unique perspective on how to craft effective digital marketing strategies for each stage of the student lifecycle.

Whether it’s creating engaging content for prospective students and their parents, or developing targeted campaigns for adult learners considering a return to education. We have the unique experience and expertise to help any education organization, from preschool, to primary school, to university.

Education at Any Level

We’ve provided turnkey digital marketing solutions for the entire student lifecycle, from preschool, primary school, college, and adults returning to college later in life.

This gives us a unique perspective in speaking to every audience, no matter where they are in life. From parents wanting to find a great education experience for their young learners, to high schoolers with big plans, all the way to adults considering changing their career path.

We’ve design engaging digital marketing solutions designed for student outreach that ultimately drives enrollment.

Outreach that Leads to Increased Enrollment

Our detailed research reveals what parents and students of all ages are thinking and feeling. They each have their own needs, goals and—importantly—questions.

We design digital campaigns that speak to them where they are, and why your educational organization is the best fit. Search campaigns, web experiences, video and content creation. We have a wide array of marketing tactics to get you in touch with students, and fill your classrooms.

The Education Marketing Plan

We have a thorough process to supporting your organization and winning you leads. We combine our deep experience and our years long on-going research on student needs with the goals of your team. Then we design and build digital campaigns for the full decision cycle. This keeps you front and center through the full student decision cycle.

Then we launch and optimize, ensure the campaigns remain flexible to each student and what they need.

Experience

A few of the amazing educational institutions we've been honored to work with.

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We’d love to hear about your organization and what your’re working on. Then we can talk about how we can help.

Digital Marketing Services for Education

Search Optimization

From minor updates to full search optimization campaigns, SEO makes sure your site is designed and built to get higher keyword rankings.

Paid Search

Timing is everything. Paid search programs are strategically developed and deployed so the people you’re trying to reach find them right when they need them.

Web Design

We’ll create a responsive, search-friendly, digital destination for your nonprofit that is easy to keep up-to-date.

Strategy

Better understanding your audience’s motivations will help you position your organization in a way that speaks to them, and carry out a unified strategy that brings tangible results.

Display Campaigns

Banner ads build awareness and draws people in with visual appeal. We can design ads and target users on a wide array of geographies and demographics, across a wide online network.

Content

We attract people to your site with engaging digital content, including web copy, white papers, emails, newsletters, landing pages and more.

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EnginePoint Marketing provides digital solutions and thinking that has been leveraged by Fortune 500 companies, and in retail, business-to-business, arts institutions and non-profits across the country.

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