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ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

It’s easy to picture that room full of monkeys on typewriters motif and conclude with that many people using ChatGPT,

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Articles about digital marketing, helpful how-to’s, and points-of-view to help you make sense of our digital marketing world.

How to Disable Auto Ad Suggestions in Google Ads

Mark Scholl July 15, 2019

Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.

What to Do When Clients Give You The Wrong Keywords

Mark Scholl June 27, 2019

Clients live inside their industry every day and are comfortable with the jargon. They can feel so comfortable with their industry-specific terms, they can assume that everyone must talk that way about their industry.

The Best Thing You Can Do in Google Ads

Mark Scholl May 14, 2019

One powerful feature of Google Ads is constant optimization. After all, isn’t that what a search analyst is paid to do? To make changes?

Understanding Google Ads Search Impression Share

Mark Scholl April 30, 2019

The search impression share is usually expressed as a percentage, which reveals how often your ads were shown, compared to how often they were eligible to show.

How to Clone a Google Ads Campaign

Mark Scholl April 15, 2019

You don’t have to start from scratch! Sometimes cloning and tweaking a currently running campaign is so much faster.

How to Handle Duplicate Keywords in Paid Search Campaigns

Mark Scholl March 19, 2019

Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.

Using the Google Ads Countdown Function in Paid Search Ads

Mark Scholl August 8, 2018

There is a little used function that an be used with Google AdWords called the countdown function. Whereas dynamic keyword insertion is reserved for headlines, the countdown function is reserved for the description field.

How to Compete with the World’s Largest Brands in Google Ads

Mark Scholl June 15, 2018

There is a misconception when it comes to search, both with SEO and paid search: it’s impossible to compete with much larger competitors. Not only is it possible, I’ll tell you how.

How to Trim (or Cut) an SEM Budget Effectively

Mark Scholl June 12, 2018

How do you cut a paid search campaign to a smaller budget, yet make sure it’s still able to perform at a high level? Good question. We’ve got your back.

EnginePoint Marketing provides digital solutions and thinking that has been leveraged by Fortune 500 companies, and in retail, business-to-business, arts institutions and non-profits across the country.

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