Some of our Work and Experience - EnginePoint Marketing

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Services

Paid Search

Detailed keyword research and audience identification, our paid search campaigns match the intent and needs of your audience.

Search Optimization

We are obsessive about the details of algorithm changes so your site ranks well.

Local Search

Local SEO is a version of standard SEO, but with distance, relevance, and prominence mixed in.

Display Campaigns

From building brand awareness to creating motivated responses, smart display ads engage audiences.

Video Optimization

Now that you’ve invested in great videos and video channels, let’s make sure they are found.

Agency Partnerships

We can provide a variety of digital services to your agency and augment your team when you need them.

Digital Audits

Assess your digital footprint against best practices, and your competitors.

Retargeting

Stay top of mind, even after visitors leave your site.

Keyword Research

The real purpose is to show you how to connect with your audience effectively.

Web Design

Smart, effective web sites are the basis of all your digital marketing efforts.

Social Media

Listen, learn, share and connect with audiences in a truly genuine way.

Content Marketing

Providing great quality content that is relevant, speaks to your audience.
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Articles

Articles

Musings at the intersection of marketing and technology, including search, AI, and all aspects of digital marketing.

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Recent Articles

ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

It’s easy to picture that room full of monkeys on typewriters motif and conclude with that many people using ChatGPT,

SEO for 2023 Infographic: Five Things You Need to Prioritize This Year

[Infographic] SEO for 2023. The five things you need to prioritize this year to succeed with your SEO goals

The Marketing AI Revolution: Can Machine Learning Tools Become Your Magic Marketing Superpower?

Machine learning and AI is a rapidly evolving space. AI tools have worked their way into various marketing tools, such

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Humblebrag

We have the pleasure of working with clients of all sizes in a variety of industries including retail, healthcare, education, financial services, and non-profits. The common denominator is their desire to tell their brand story to customers in a smart, effective way. Here are just a few.

Selected Client Experience

Funshine Express

Challenge
Funshine Express creates curriculum kits for preschools. They wanted to increase their audience and increase sales on their web site. EnginePoint Marketing began fixing and creating content, enriching their site with search engine optimization, running paid search campaigns, Facebook advertising, and remarketing. Their rankings have greatly increased, as has their web site traffic. We deployed our machine learning algorithms to the paid search campaigns to ensure true efficiency. They are enjoying one of its busiest and best summer sales cycles ever.

Deliverables & Tasks
Content Development, Search Engine Optimization, Video Optimization, Paid Search, Remarketing, Facebook Advertising, Analytics & Reporting

Halo, Purely for Pets

Challenge
Halo is a premium pet food company that included a vegan dog food line. It is a niche product, but one with a loyal audience base. Halo wanted to increase their digital exposure to this curious audience as they went online to educate themselves and buy vegan pet products. EnginePoint Marketing began an expansive SEO campaign and buttressed it with Paid Search. As a result, they soon outranked their competitors, SEO became the #1 source of traffic to the site, and the primary driver of sales.

Deliverables & Tasks
Search Optimization, Paid Search, Analytics & Reporting

baggallini

Challenge
baggallini is a lifestyle brand that makes travel bags for women, as well as handbags and purses. They were seeking a partner that could design, build and run a highly responsive paid search campaign that included frequent promotional offers and lots of testing. A promotional calendar was organized to ensure all sales and promotions were cycled into the paid search campaigns. A process of testing new ideas, messaging, and targeting was established for all areas of the campaign. We deployed machine learning algorithms on all areas of the campaigns. As a result, the campaigns have had the largest return on ad spend (ROAS) in recent history.

Deliverables & Tasks
Paid Search, Display Ads, Shopping Ads, Remarketing, Analytics & Reporting

A Wide Array of Experience with Organizations All Over The Country

EnginePoint Marketing provides digital solutions and thinking that has been leveraged by Fortune 500 companies, and in retail, business-to-business, arts institutions and non-profits across the country.

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