Search Engine Optimization

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Paid Search

Detailed keyword research and audience identification, our paid search campaigns match the intent and needs of your audience.

Search Optimization

We are obsessive about the details of algorithm changes so your site ranks well.

Local Search

Local SEO is a version of standard SEO, but with distance, relevance, and prominence mixed in.

Display Campaigns

From building brand awareness to creating motivated responses, smart display ads engage audiences.

Video Optimization

Now that you’ve invested in great videos and video channels, let’s make sure they are found.

Agency Partnerships

We can provide a variety of digital services to your agency and augment your team when you need them.

Digital Audits

Assess your digital footprint against best practices, and your competitors.

Retargeting

Stay top of mind, even after visitors leave your site.

Keyword Research

The real purpose is to show you how to connect with your audience effectively.

Web Design

Smart, effective web sites are the basis of all your digital marketing efforts.

Social Media

Listen, learn, share and connect with audiences in a truly genuine way.

Content Marketing

Providing great quality content that is relevant, speaks to your audience.
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Musings at the intersection of marketing and technology, including search, AI, and all aspects of digital marketing.

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ChatGPT and Duplicate Content: Will Multiple People Using Similar Prompts Generate the Same Content?

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[Infographic] SEO for 2023. The five things you need to prioritize this year to succeed with your SEO goals

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Search is the study of consumer behavior. When people search, they are expressing their wants and needs. We study the language of search to reveal what people are looking for at any given moment, and how that relates to your brand. We use these insights—along with the latest thinking—to implement changes on your site to increase keyword rankings.

SEO is the Study of Consumer Behavior

Search engine technology changes constantly. The algorithms are updated on a regular basis by search engines to present the best results to people online, while fighting spam and blocking cheap SEO tricks. Keeping rankings moving upwards requires diligence, and a willingness to be obsessive about the details of algorithm changes. The practice of search engine optimization (SEO) is based on your site’s copy, design and development. Applying SEO—also called organic or natural search—means understanding how engines interpret your site and how people use engines.

SEO Campaigns

A month-over-month program that is all inclusive SEO. We track keywords, trends, competitors, your industry, and put it all together in thoughtful recommendations each month. Includes complete tracking of results.

Responsive to Your Goals

SEO builds upon itself over time. But it can be responsive to your needs now. Our SEO experts use progressive optimization techniques to map improvements to your business goals.

SEO Audits

Search audits are designed to assess a site’s current SEO health and value, with the intent of establishing a path forward for adjusting and elevating SEO. Our audits are designed to be a critical assessment of SEO health, but with one eye toward the future.

Pragmatic SEO that is also Pioneering

Ranking algorithms change frequently. With dogged attention to the industry, we adjust SEO for today, but with strong consideration for what’s to come.

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EnginePoint Marketing provides digital solutions and thinking that has been leveraged by Fortune 500 companies, and in retail, business-to-business, arts institutions and non-profits across the country.

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