Strategic Marketing Leadership, On-Demand
Executive-level marketing expertise—without the full-time cost. Enginepoint Marketing’s Fractional CMO service gives your business the strategy, direction, and leadership it needs to grow. Spots are limited each year—reserve yours today.
What Is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is a part-time, executive-level marketing leader who provides strategy, oversight, and accountability—without the expense of hiring a full-time CMO.
It’s the perfect solution for companies that need a comprehensive marketing strategy but lack the staff, budget, or resources to bring in an executive-level marketer. With Enginepoint, you gain the same strategic leadership that Fortune 500 companies rely on—delivered on-demand.
Who Needs a Fractional CMO?
Our service is built for organizations that want executive-level marketing leadership but don’t have—or don’t need—a full-time CMO. A Fractional CMO is ideal if you are:
A growing business that needs leadership to scale.
A founder or CEO who wants to stay focused on running the company.
An organization stuck in tactical execution without a clear long-term strategy.
A team juggling multiple vendors without a unified marketing vision.
Why Choose Enginepoint as Your Fractional CMO?
Our veteran team has been guiding brands for more than 25 years. We’re more than advisors—we’re partners who bring clarity, leadership, and measurable results.
Proven experience across industries and digital channels.
Data-driven strategy that ties directly to business outcomes.
Cross-channel expertise: SEO, paid search, display, analytics, and content.
Hands-on leadership—we integrate with your team and vendors.
Focused attention—we only accept a limited number of clients each year.
What We Do as Your Fractional CMO
When you bring Enginepoint on as your Fractional CMO, we step into the role of executive-level marketing leadership for your company. That means going beyond tactics—we shape your strategy, guide your team, and ensure that every marketing effort is aligned with your business goals. Here’s what that looks like:
Marketing Strategy Development
We work with your leadership team to define your brand’s positioning, target audiences, and key performance indicators. By building a roadmap that connects marketing activities to your long-term goals, we ensure every campaign has a clear purpose and measurable outcome.
Channel Planning & Budgeting
We evaluate the marketing channels most effective for your industry and customers—whether SEO, paid search, display, content, or social media. Then we create a balanced budget that maximizes ROI, making sure no dollar is wasted and every effort is accountable.
Team Leadership
Whether you have an in-house marketing staff, rely on outside vendors, or a mix of both, we provide executive-level guidance. We align your teams under one strategy, keep projects on track, and ensure that everyone is working toward the same goals.
Performance Measurement
Marketing isn’t “set it and forget it.” We continuously monitor performance across channels, analyze the data, and adjust strategies to keep your campaigns efficient and effective. This approach helps you stay agile and responsive in a changing marketplace.
Executive Reporting
We translate complex marketing data into clear, actionable insights for your leadership team. Instead of drowning in dashboards, you’ll receive executive-level reporting that shows what’s working, what’s not, and where to focus next.
Brand & Messaging Oversight
Consistency is key in building trust with your audience. We help refine your brand voice, messaging, and creative direction so every touchpoint—from ads to website to social media—delivers a unified, impactful experience that supports your strategy.
At Enginepoint Marketing, we don’t believe in one-size-fits-all consulting. We act as part of your leadership team—immersed, collaborative, and invested in your success.
Our Midwest roots keep us friendly. Our curiosity keeps us learning. Our ambition keeps us pushing boundaries. With us, you get more than a strategist—you get a trusted partner.
Limited Availability
Because this service requires deep focus and commitment, we only take on a handful of Fractional CMO clients each year. Once these spots are filled, we cannot accept new clients until the following year.
If you’re considering this service, please get in contact with us right away.