Google bubbling up information for you to consider is not a bad idea. My issue is that they are automatically implemented after 14 days, unless you dismiss them.
Clients live inside their industry every day and are comfortable with the jargon. They can feel so comfortable with their industry-specific terms, they can assume that everyone must talk that way about their industry.
One powerful feature of Google Ads is constant optimization. After all, isn’t that what a search analyst is paid to do? To make changes?
The search impression share is usually expressed as a percentage, which reveals how often your ads were shown, compared to how often they were eligible to show.
You don’t have to start from scratch! Sometimes cloning and tweaking a currently running campaign is so much faster.
Duplicate Keywords cause two general problems: wasted money, and wasted effort. Here’s how to find them, and fix them.
There is a little used function that an be used with Google AdWords called the countdown function. Whereas dynamic keyword insertion is reserved for headlines, the countdown function is reserved for the description field.
There is a misconception when it comes to search, both with SEO and paid search: it’s impossible to compete with much larger competitors. Not only is it possible, I’ll tell you how.
How do you cut a paid search campaign to a smaller budget, yet make sure it’s still able to perform at a high level? Good question. We’ve got your back.