Category: SEO
How Semantically Connected Keywords Can Improve SEO
Keyword research has always been a foundational component of good SEO. Before search engines were as savvy as they are today, keyword research was critical for identifying the terms to use, in order to help Google understand what a page was about and how to classify it. Any page that wanted to rank well needed to feature the same keyword phrase, in the header, subheaders and throughout the ... read more
Keywords Have Seasons
Keywords have seasons. Don't use the right one at the wrong time.   read more
A healthy dental practice needs a smart digital plan
Since keeping your practice healthy in the long-term means not just quality care for your current patients, but continuing to bring in new ones, it’s important to know the best place to find them and search engines are an increasingly popular hangout.  Using a search engine to do everything from buying a book to booking a vacation has become second nature to consumers. Finding a dentist ... read more
Life after BackRub: Three Tips for Better Link Building
Link building—adding links on your site in exchange for other sites adding yours—is a long-established SEO technique that goes back to the early days of Google. The search giant referred to it as a “back rub,” and compared it to how scientific and medical papers frequently referenced each other’s research. It was a foundation for how Google ranked sites. However, as notorious link ... read more