Category: SEM
The Positive Long Term Effects of Non-Branded Campaigns
Paid search is a great way for brands to reach their customers, as they target customers at the exact moments when they are searching for your products or services. Non-branded campaigns, which don't include specific brand names in the ads, reach out to customers who were not thinking about your business when they were searching. Non-branded campaigns can be a fantastic way to expand the ... read more
A healthy dental practice needs a smart digital plan
Since keeping your practice healthy in the long-term means not just quality care for your current patients, but continuing to bring in new ones, it’s important to know the best place to find them and search engines are an increasingly popular hangout.  Using a search engine to do everything from buying a book to booking a vacation has become second nature to consumers. Finding a dentist ... read more
3-Tips to Increasing Paid Search Conversions
A stream of customers are knocking on your door, but they aren't coming into your store to buy. What should you do? This is a simple question/analogy that I sometimes use with clients to put some perspective around paid search campaign conversions. A client may assume the paid search campaign is not adding value due to low conversions, and may even suggest turning off or pausing the ... read more
Jeep Door Removal & Keyword Trends
All keywords trend during a year. Keywords are hot during some parts of the year and not during others. Understanding these trends is vital to having a healthy search campaign. This can be easily illustrated by a search I performed recently. As a Jeep Wrangler JK owner, I get excited at this time of year. After a long grey Ohio winter, I greatly look forward to folding down the soft top and ... read more