5-steps to Trim an SEM Budget in a Bad Economy
The economy is a mess, and that's saying it the polite way. My company (EnginePoint Marketing) has not been immune to the effects of the downturn. Some clients have drawn down their SEM campaigns to a lower level due to marketing budget cuts. How do you adjust an SEM campaign to a smaller budget, yet make sure it's still able to perform at a high level? Here are a few tips. 1. Have a target ... read more
Yahoo Endorsing Microsoft?
Yahoo emailed users of their Yahoo Mail system today to endorse the new Microsoft Internet Explorer 8 with encouragement to download and install the new browser. This makes no sense for Yahoo. Why would Yahoo suggest to users to use IE over Firefox? But, Yahoo offers web-based software to millions of users across the globe. Why would they care or endorse one over the other? Simple, Yahoo ... read more
Conrad Phillips Vutech Becomes Minority Shareholder of EnginePoint
Columbus, Ohio Branding Firm Partners with Search Marketing Agency Columbus, Ohio… Conrad Phillips Vutech, a Columbus, Ohio-based branding and marketing firm, today officially announced that it has acquired a share of Internet search marketing agency EnginePoint Marketing, which now shares its offices in the Grandview area of Columbus. Founded by the company’s principal, Mark A. Scholl, ... read more
Google is Heating Up the Planet
CBS has a story about how Google is adding to greenhouse gases. A Harvard University physicist says a typical search on a desktop computer generates about 7 grams of carbon dioxide, which is comparable to bringing a kettle to boil, according to a report Sunday in The Times of London. And while that doesn't sound like a lot, the report notes that Google handles about 200 million searches ... read more