Category: Local Search
A healthy dental practice needs a smart digital plan
Since keeping your practice healthy in the long-term means not just quality care for your current patients, but continuing to bring in new ones, it’s important to know the best place to find them and search engines are an increasingly popular hangout.  Using a search engine to do everything from buying a book to booking a vacation has become second nature to consumers. Finding a dentist ... read more
Search Driving In-Store Traffic
Recent research by iProspect and JupiterResearch discovered that almost two-thirds of Web users take advantage of general search engines to research products. But what was really telling about this research is that it showed almost half of all Web users then follow their online product research with a purchase – at a brick-and-mortar store. I touched on this notion several months ago in an ... read more
Local Search
Local search is becoming the new hot thing in the search world. Especially with statistics from iMedia showing that as many as 70% to 90% of those with the intent to purchase in a brick and mortar store start their research online. That means the guy down the street from your store could start his research at the engine level and then walk down the street to buy from you. But how do you make ... read more